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Know. It All. launch 
A new and exciting value added service, “Know. It All” was commercially launched at the Hotel Cabenda on Tuesday 14th March 2006. The event was well attended by journalist nation wide TV presenters and other dignitaries from different works of life. To officially launch the new Product was the Managing Director Jean-Yves Kouassi-Goly. He said that over the couple of weeks, Celtel has been doing a lot in Sierra Leone, re-counting the various events that has taken place within the last couple of days, mentioning the new site commissioning at Hill Station, meant to bring better and quality coverage to our subscribers in that vicinity. He also emphasized further that “we in Celtel believe in consistency and sustainability and we make sure our subscribers enjoy with us today and they would be able to do the same tomorrow”. Bernard Sisay, Marketing Director gave a statement on how the Product works, and also spoke about the busy lives of our numerous subscriber who moved around in different places and in the process they needed access to information, noting that, “the phone has gone a step further as it is not only a tool you can use to make or receive a call, it also gives varieties of information that would make a difference in your life in line with our commitment of making life better. Know. It All is to give information about travel, music, logos, ring tones, jokes, horoscope picture message news (local, international, business, entertainment and sports)”. A demonstration on how the system works was done by the Marketing Officer Products and Services. Questions were taken from the audience followed by a comic relief by Sierra Leone’s famous comedian Vamboi.
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